Digital Marketing Strategy

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviors and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives. 

In this course, you will learn how to:

• Develop your own digital marketing strategy
• Create innovative and impactful content
• Create and use consumer personas
• Conduct a competitor audit and analysis

This course is aimed at business owners or those pursuing a career in digital marketing.

It is the second of two courses that form the Professional Certificate in Digital Marketing Fundamentals. 

Intermediate: May require some subject knowledge