Digital Marketing Fundamentals

Understand the role of digital marketing in a competitive marketplace and how to take advantage of new technologies. You will learn how to apply your new knowledge to future marketing activities and develop your own unique digital marketing strategy and marketing plan capable of achieving a set of business objectives. 

This Professional Certificate includes the following short courses:

• Introduction to Marketing
• Digital Marketing Strategy

In this course, you will cover topics including: 

• content marketing and e-commerce 

• user Experience (UX) and Search Engine Optimisation (SEO) 

• how marketing creates value and can influence perceptions, purchasing and loyalty 

• how successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing 

• understand why digital marketing matters today and changes in the digital landscape and develop your own digital marketing strategy 

This programme is aimed at business owners or those wanting to pursue or enhance a career in digital marketing.  

Introductory: No previous knowledge required